2030 VISION

GOAL: JoyRx Programs
to reach 100k children a year by 2030.

For over three decades, Children’s Cancer Association has helped children with serious illness access the transformational power of joy when they need it most. Our award-winning JoyRx Music, Mentorship, and Nature programs reach over 47,000 children every year. We have a clear path to reach more than 100,000 children by 2030 with your support. Together, we can continue to redefine what care looks like for children with cancer facing long hospitalizations.

Our Path

JoyRx Music founded in 1995

JoyRx Mentorship founded in 1999

JoyRx Nature founded in 2003

Launched JoyRx Music Digital Live and On-Demand in 2020

Expanded JoyRx Music to Austin, TX in 2022

Expanded JoyRx Music to Brooklyn, NY in 2024

Expanded JoyRx Mentorship to Austin, TX in 2026

This is how we do it.

  • Raise $20 MM in three years

    To achieve regional and national expansion plans, sustainably growing to meet demand while ensuring our legacy of joy.

  • Focus on program excellence

    as we gather deeper program impact data, and innovate to respond to the challenges facing young people in treatment today.

  • Sustainably scale our programs

    by accelerating national partnerships, deepending regional relationships, and building capacity.

Progress Reporting

  • May 2026

    Received approval from the board of directors on the three-year strategic plan.

  • Stay tuned

    Come back soon for more updates!

A community investment in joy

Our plans for continued growth and expansion are a reflection of the generosity and investments shared with us, and the trust that we place in the community of supporters, volunteers, and partners who give generously to support JoyRx Programs. Can we count on you to help the next generation of children who need us?

Commit your support today